Unity Lies In The Differences, Not In Similarities

McDonald’s restaurants are the perfect place to see people with contrasting yet colorful natures coming together to share what they do have in common – their love for McDonald’s food.

In the footsteps of the popular McDonald’s ad by Leo Burnett, has come a video done by RJ-turned-social media sensation “Hoezzay” (real name José Covaco) where he moves through a suburban McDonald’s restaurantand converses with people who have ordered different meals but may have many other things in common, which is what he’s gonna find out.

There’s a couple having hot coffee and cold coffee. You think they couldn’t be farther apart in their tastes? However, that’s not true. The couple, in fact, tells Hoezzay that they are getting married over the weekend!

Then there are friends who disagree on everything under the sun; another friend who is too slow and yet another who is too fast; people who make different choices on social media; one is an Angry Bird while the other is calm like the Buddha – the list is never-ending.

Sure enough, there are people who are as different from each other as chalk and cheese but love spending time together. Hoezzay concludes, variety is the spice of life and that’s also how it’s supposed to be.

This video comes in the footsteps of the McDonald’s s India (West & South)’s #BeDifferentTogether ad campaign, conceptualised by Leo Burnett ad agency, which advocated unity in diversity. The ad, whose jingle went: “We are different-different, but together”, had been launched to promote McDonald’s new Happy Price Combo offer.

The ad showed a quintessential Bengali gentleman with his Sikh friend; a couple comprising one-half vegetarian and the other half non-vegetarian; or mothers of two, only in this case one had two children while the other had two dogs.

Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said after launching the ad, "There hasn't been a better time to champion the cause of diversity. And who better than McDonald's to celebrate this? McDonald's has always been about people coming together over a nice meal, no matter how different.”

“It's our differences that make our relationships better. People may be complete opposites in the choices they make, but may still be very happy in each other's company. That’s the thought behind #BeDifferentTogether. Every viewer will see a bit of themselves in this ad."

Das added that from advertising’s point of view, it shakes up the traditional view of the audience it is catering to because the target audience here is anyone.

McDonald’s has, in the past too, created many ads about different strokes of love, be it seven-year-olds who are cool about being a boyfriend and a girlfriend over a McAloo Tikki burger, or a guy offering a girl a chair in a unique way, or even against a backdrop of an arranged marriage, a newlywed bond over a soft serve.

The #BeDifferentTogether campaign highlights how McDonald's has always been a melting pot of divergent lifestyles, of different people coming together to create a classic moment. No wonder the ads resonate with the audiences.

Source: http://articles.abilogic.com/237593/variety-key-factor-making-world.html

Here’s How Mccafe’s Vanilla Latte Creates Its Magic

When Westlife Development, whose subsidiary Hardcastle Restaurants owns the McDonald’s India (West & South) franchise, launched India’s first McCafé, its specialty coffee outlet, at SOBO Central, in Mumbai, in 2013, customers immediately warmed up to its many coffee-based concoctions.

One such delicious offering has been the Vanilla Latte. Do you want to know what makes it so delicious? The best way to find out is by checking out its recipe. Here’s the five-step method: Pour some vanilla syrup. Get your espresso. Heat and froth the milk. Add milk to your espresso. Add some latte art. And, it’s ready!

When McDonald’s India (West & South) launched its most successful global brand extension McCafé’ - an inhouse coffee brand – it was responding to the coffee culture wave already happening. McCafé soon became the best place to enjoy a range of premium specialty coffee, which included the likes of cappuccinos, lattes, iced mochas and frappes.

McDonald’s had already been serving these along with their meals off the counter. The new thing was serving these in a whole new ambience for coffee aficionados. In addition to extending its McCafé product portfolio, the restaurant created a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafé operating inside existing McDonald’s restaurants, introduced more Indians to the premium coffee experience.

What’s more, the baristas can be requested to add extra espresso or flavour shots like Caramel, French Vanilla, Roasted Hazelnut, Irish Cream or whipped cream. What set McCafé apart was its use of 100% Arabica coffee beans, specially brewed medium-roasted by well-trained baristas. Coffee connoisseurs may like to learn that the coffee beans and espresso at the heart of McCafé ‘s coffees are sourced from Chikmagalur, in Karnataka, India.

Other beverages offered by McCafé are hot chocolate, specialty teas, cookies, pastries and muffins.

From the company’s point of view, the launch of McCafé brand was a major step in its beverage growth strategy and its goal to elevate its coffee portfolio to become India’s favourite destination for great food and great beverages.

As Amit Jatia shared at the time, “We see huge potential within the Indian marketplace for customers who have a strong taste for coffee, the specialty segment, and we believe we’ve created a great place for people to enjoy quality espresso coffees.”

“We also see an opportunity to continue expanding our beverage platform and making efforts to gain a greater share of a sizeable Indian beverage market,” added Jatia.

Over the years, McCafé has proved him right by being an acceleration for the business and driving the  beverage and food business to unparalleled heights to make McDonald’s India (West & South) perch comfortably as a leader in the quick-service restaurant space in India.

Amit Jatia concludes, “Our goal is to fuel stronger customer connections and to be the place Indians think of first when they’re hungry or thirsty.”

Source: http://articles.org/do-you-know-what-goes-into-a-mccafes-vanilla-latte/

Even Small Victories Are Worth A Celebration - With A Junior Maharaja Mac

After boring TV ads, here comes an ad with a difference. The latest ad about McDonald’s Junior Maharaja Mac has been created by Leo Burnett, as all of the company’s ads in the past. Its even been shot on iPhones, giving it a real edge.

As Raj Deepak Das, Chief Creative Officer, Leo Burnett, South Asia, “We’ve cast real people, captured real moments, and shot many of these on our iPhones.”

The ad by McDonald’s India (West & South) for the Junior Maharaja Mac shows glimpses from daily life. As daily life is not just about going through the grind but also about celebrating some victories, it says small and simple wins can be celebrated by ordering a Junior Maharaja Mac.

Sharing the thought that went into the ad, Das says, “We leaned strongly into pop culture to show how McDonald’s has always been part of our everyday moments – both big and small. The idea of a Maharaja Mac as the reward for life’s everyday victories, beautifully converts these everyday moments into feel-good moments.”

So, what is the Junior Maharaja Mac? For those who haven’t tasted it yet, it is a smaller version of its famous Maharaja Mac, which itself is an Indian version of the world-famous American burger the Big Mac. The Junior version gives customers a chance to taste the Maharaja Mac in the form of a single patty.

The Veg Maharaja Mac Junior is a vegetarian’s delight, the patty being a rich and crusty cheese-and-corn patty, served with vegetable-cocktail sauce. Premium ingredients like jalapeño, red onion, cheddar cheese and iceberg lettuce lend it a superbly fresh taste and aroma.

While that’s for veggie lovers, non-vegetarians too need not fret. There’s a Chicken version of the Junior Maharaja Mac as well, with a flame-grilled patty, made of whole meat sourced from the leg, breast and thigh of a chicken. The patties are placed inside buns sprinkled with sesame seeds. There’s also fresh salad, with a dressing of Habanero sauce.

The Veg Maharaja Mac Junior and the Chicken Maharaja Mac Junior – are priced at Rs 95 and Rs 99, respectively.

“We constantly evolve our menu to address customer needs. We wanted to tell them to make the most of the simple moments in their lives. The popularity of the Maharaja Mac inspired us to bring out another innovation as part of our value format,“ shares Kedar Teny, Director – Marketing and Digital, McDonald’s India (West & South).

However, while people are warming up to the Maharaja Mac, it had taken a while for the Indian franchise to come up with the idea of a non-beef substitute to the Big Mac. Big Mac, after all, is the best-known burger in the world, so could it have a substitute, even?

As Vikram Ogale, Director, National Supply Chain & Quality Assurance, McDonald’s India, puts it, “It was a complicated sandwich. It had never been done before.” A team from McDonald’s had prolobnged meetings with its main supplier - Vista Processed Foods – to create a perfect recipe that would work. The result of those brainstorming sessions was the Chicken Maharaja Mac!

Source:

http://www.articlesdunia.com/food-and-drinks/restaurants/small-celebrations-call-for-a-junior-maharaja-mac-says-this-ad

Dosa Masala Brioche: Traditional Food Gets A Makeover

McDonald’s India (West& South), always known to introduce exciting new items in its menu, had jumped on to the fusion foods bandwagon even before the trend became so huge across the world. The first foray was the McAloo Tikki burger. Today, it has launched the Dosa Masala Brioche in an avant garde version.

It is surely proving to be a hit because the world over, people are blending with other cultures and other lifestyle choices, which includes the food they are eating. So East is no longer East but has imitated West, and vice versa. That also holds true for North-South blending or Continental and Oriental fusion. Yes, the more exotic it gets, the better it is for food lovers across the world. No wonder, ethnic fusion has been voted as the trend for 2017.

Despite the success of the McAloo Tikki burger, the arrival of the Dosa Masala Brioche surprised a section of the fans. But only till they had tasted it. Once they reaosed how authentic ws the flavor and aroma of the dosa masala  - mashed potatoes sprinkled with mustard seeds, with a dash of turmeric, green peas, aroma of curry leaves, and their craving for a south indian breakfast was met inside a French patty – unbelievable but true.

The Dosa Masala Brioche is not only reminiscent of the popular south Indian dish, it is also accompanied by the molagapodi chutney mayo, known to the general dosa-loving public as “gunpowder”.

Although the parent dish , the Masala Dosa, hails from South India, the Dosa Masala Brioche itself has been launched in the heart of west India – Mumbai. This is not surprising as Mumbai is a melting pot of diverse cultures as well as a cosmopolitan city that likes to try out new dishes.

Since Mumbaikars rise and shine early, the interesting new menu for breakfast comes at the right time for a city that has no time to “cook-and-carry”. Remember the famous dabba system born out of this predicament. Now they can just walk into a McDonald’s anywhere around the city and have a long list to choose from, which includes the Dosa Masala Brioche for those who crave something south Indian in their breakfast.

It’s all about “breakfast convenience on the go”, says Amit Jatia, Vice-Chairman, Westlife Development.

As of 13th January 2017, the Dosa Masala Brioche is available at not one but 44 McDonald’s outlets across Mumbai. It is available through McDelivery and Takeaway options as well.

But don’t fret. Soon after Mumbai, the Dosa Masala Brioche will also be available in other cities and towns in west and south India.

Explaining the reason why the new fusion-cuisine was launched, Amit Jatia had this to say: “We continue to look at inspiration from Indian cuisine and bring it in McDonald’s format. This gives you flavours from the west with the familiarity of Indian.”

The Dosa Masala Brioche, priced at Rs 42, is available from 7 AM to 11 AM at McDonald’s outlets. Enough to make one forget “breakfast at Tiffany’s”

Source :

http://www.sooperarticles.com/food-drinks-articles/low-calorie-articles/dosa-masala-brioche-fusion-food-its-best-1558052.html