Here’s How Mccafe’s Vanilla Latte Creates Its Magic

When Westlife Development, whose subsidiary Hardcastle Restaurants owns the McDonald’s India (West & South) franchise, launched India’s first McCafé, its specialty coffee outlet, at SOBO Central, in Mumbai, in 2013, customers immediately warmed up to its many coffee-based concoctions.

One such delicious offering has been the Vanilla Latte. Do you want to know what makes it so delicious? The best way to find out is by checking out its recipe. Here’s the five-step method: Pour some vanilla syrup. Get your espresso. Heat and froth the milk. Add milk to your espresso. Add some latte art. And, it’s ready!

When McDonald’s India (West & South) launched its most successful global brand extension McCafé’ - an inhouse coffee brand – it was responding to the coffee culture wave already happening. McCafé soon became the best place to enjoy a range of premium specialty coffee, which included the likes of cappuccinos, lattes, iced mochas and frappes.

McDonald’s had already been serving these along with their meals off the counter. The new thing was serving these in a whole new ambience for coffee aficionados. In addition to extending its McCafé product portfolio, the restaurant created a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafé operating inside existing McDonald’s restaurants, introduced more Indians to the premium coffee experience.

What’s more, the baristas can be requested to add extra espresso or flavour shots like Caramel, French Vanilla, Roasted Hazelnut, Irish Cream or whipped cream. What set McCafé apart was its use of 100% Arabica coffee beans, specially brewed medium-roasted by well-trained baristas. Coffee connoisseurs may like to learn that the coffee beans and espresso at the heart of McCafé ‘s coffees are sourced from Chikmagalur, in Karnataka, India.

Other beverages offered by McCafé are hot chocolate, specialty teas, cookies, pastries and muffins.

From the company’s point of view, the launch of McCafé brand was a major step in its beverage growth strategy and its goal to elevate its coffee portfolio to become India’s favourite destination for great food and great beverages.

As Amit Jatia shared at the time, “We see huge potential within the Indian marketplace for customers who have a strong taste for coffee, the specialty segment, and we believe we’ve created a great place for people to enjoy quality espresso coffees.”

“We also see an opportunity to continue expanding our beverage platform and making efforts to gain a greater share of a sizeable Indian beverage market,” added Jatia.

Over the years, McCafé has proved him right by being an acceleration for the business and driving the  beverage and food business to unparalleled heights to make McDonald’s India (West & South) perch comfortably as a leader in the quick-service restaurant space in India.

Amit Jatia concludes, “Our goal is to fuel stronger customer connections and to be the place Indians think of first when they’re hungry or thirsty.”

Source: http://articles.org/do-you-know-what-goes-into-a-mccafes-vanilla-latte/