Dosa Masala Brioche: Traditional Food Gets A Makeover

McDonald’s India (West& South), always known to introduce exciting new items in its menu, had jumped on to the fusion foods bandwagon even before the trend became so huge across the world. The first foray was the McAloo Tikki burger. Today, it has launched the Dosa Masala Brioche in an avant garde version.

It is surely proving to be a hit because the world over, people are blending with other cultures and other lifestyle choices, which includes the food they are eating. So East is no longer East but has imitated West, and vice versa. That also holds true for North-South blending or Continental and Oriental fusion. Yes, the more exotic it gets, the better it is for food lovers across the world. No wonder, ethnic fusion has been voted as the trend for 2017.

Despite the success of the McAloo Tikki burger, the arrival of the Dosa Masala Brioche surprised a section of the fans. But only till they had tasted it. Once they reaosed how authentic ws the flavor and aroma of the dosa masala  - mashed potatoes sprinkled with mustard seeds, with a dash of turmeric, green peas, aroma of curry leaves, and their craving for a south indian breakfast was met inside a French patty – unbelievable but true.

The Dosa Masala Brioche is not only reminiscent of the popular south Indian dish, it is also accompanied by the molagapodi chutney mayo, known to the general dosa-loving public as “gunpowder”.

Although the parent dish , the Masala Dosa, hails from South India, the Dosa Masala Brioche itself has been launched in the heart of west India – Mumbai. This is not surprising as Mumbai is a melting pot of diverse cultures as well as a cosmopolitan city that likes to try out new dishes.

Since Mumbaikars rise and shine early, the interesting new menu for breakfast comes at the right time for a city that has no time to “cook-and-carry”. Remember the famous dabba system born out of this predicament. Now they can just walk into a McDonald’s anywhere around the city and have a long list to choose from, which includes the Dosa Masala Brioche for those who crave something south Indian in their breakfast.

It’s all about “breakfast convenience on the go”, says Amit Jatia, Vice-Chairman, Westlife Development.

As of 13th January 2017, the Dosa Masala Brioche is available at not one but 44 McDonald’s outlets across Mumbai. It is available through McDelivery and Takeaway options as well.

But don’t fret. Soon after Mumbai, the Dosa Masala Brioche will also be available in other cities and towns in west and south India.

Explaining the reason why the new fusion-cuisine was launched, Amit Jatia had this to say: “We continue to look at inspiration from Indian cuisine and bring it in McDonald’s format. This gives you flavours from the west with the familiarity of Indian.”

The Dosa Masala Brioche, priced at Rs 42, is available from 7 AM to 11 AM at McDonald’s outlets. Enough to make one forget “breakfast at Tiffany’s”

Source :

http://www.sooperarticles.com/food-drinks-articles/low-calorie-articles/dosa-masala-brioche-fusion-food-its-best-1558052.html