Mcdonald’s Ads Send Across The ‘I’m Lovin It’ Message

McDonald’s ads down the years have been about great advertising as much as they have been about the awesome food served by everyone’s favourite quick service restaurant.  But they also have been about the theme of love, and since Valentine’s day just got over, let’s revisit some of those ads.

In this ad (https://www.youtube.com/watch?v=jmNrvlQ73pU),  a little boy and girl are sitting on a park bench. The girl asks, “Are we boyfriend-girlfriend?” The boy replies, “No, girlfriends are too demanding! They say, I want this, I want that.” To which, the girl replies, “But I only want a Mc Aloo Tikki burger.” The boy is delighted and feels the money in his pocket, realising that he can afford to buy her one with his pocket money. He says, “Okay, you can be my girlfriend.”

The fact that two seven-year-olds become boyfriend-girlfriend over a McAloo Tikki burger, makes for a so-sweet moment.

In a second ad, (https://www.youtube.com/watch?v=hryEm7m5QAo),  a girl comes looking for a seat at a McDonald’s, and here’s this guy who gives up his chair for the girl. The ad concludes, SharingMakesFriends, introducing the new “Sharing” Packs from McDonald’s. One can see the sparks flying between the two and hope it blossoms into a beautiful relationship.

The third ad (https://www.youtube.com/watch?v=OqWhBD-TLfE)  has an Arranged Marriage as its theme. As we all know, arranged marriages are full of unpredictability, and sometimes turn out for the best. The ad shows a husband and wife bonding over a soft serve ice-cream at McDonald’s. The newlyweds who obviously have had an arranged marriage, are sitting at McDonald’s, eating the Soft Serve icecream. But what should be a deliciously enjoyable experience, is marred by the husband being on a business call, which leaves his wife visibly bored.

However, he soon realizes his mistake, and offers a spoonful of his own icecream to his wife, thus making the “ice” between them melt as well. Can anything be more romantic?

This ad (https://youtu.be/uinj0JXQ8oI) sends across the message what most of us are already aware of. That it is the little gestures that matter the most. This ad was launched to celebrate 20 years of McDonald’s in India, with love as the underlying theme. Here’s to all the beautiful couples who met at McDonald’s.