Dosa Masala Brioche: Traditional Food Gets A Makeover

McDonald’s India (West& South), always known to introduce exciting new items in its menu, had jumped on to the fusion foods bandwagon even before the trend became so huge across the world. The first foray was the McAloo Tikki burger. Today, it has launched the Dosa Masala Brioche in an avant garde version.

It is surely proving to be a hit because the world over, people are blending with other cultures and other lifestyle choices, which includes the food they are eating. So East is no longer East but has imitated West, and vice versa. That also holds true for North-South blending or Continental and Oriental fusion. Yes, the more exotic it gets, the better it is for food lovers across the world. No wonder, ethnic fusion has been voted as the trend for 2017.

Despite the success of the McAloo Tikki burger, the arrival of the Dosa Masala Brioche surprised a section of the fans. But only till they had tasted it. Once they reaosed how authentic ws the flavor and aroma of the dosa masala  - mashed potatoes sprinkled with mustard seeds, with a dash of turmeric, green peas, aroma of curry leaves, and their craving for a south indian breakfast was met inside a French patty – unbelievable but true.

The Dosa Masala Brioche is not only reminiscent of the popular south Indian dish, it is also accompanied by the molagapodi chutney mayo, known to the general dosa-loving public as “gunpowder”.

Although the parent dish , the Masala Dosa, hails from South India, the Dosa Masala Brioche itself has been launched in the heart of west India – Mumbai. This is not surprising as Mumbai is a melting pot of diverse cultures as well as a cosmopolitan city that likes to try out new dishes.

Since Mumbaikars rise and shine early, the interesting new menu for breakfast comes at the right time for a city that has no time to “cook-and-carry”. Remember the famous dabba system born out of this predicament. Now they can just walk into a McDonald’s anywhere around the city and have a long list to choose from, which includes the Dosa Masala Brioche for those who crave something south Indian in their breakfast.

It’s all about “breakfast convenience on the go”, says Amit Jatia, Vice-Chairman, Westlife Development.

As of 13th January 2017, the Dosa Masala Brioche is available at not one but 44 McDonald’s outlets across Mumbai. It is available through McDelivery and Takeaway options as well.

But don’t fret. Soon after Mumbai, the Dosa Masala Brioche will also be available in other cities and towns in west and south India.

Explaining the reason why the new fusion-cuisine was launched, Amit Jatia had this to say: “We continue to look at inspiration from Indian cuisine and bring it in McDonald’s format. This gives you flavours from the west with the familiarity of Indian.”

The Dosa Masala Brioche, priced at Rs 42, is available from 7 AM to 11 AM at McDonald’s outlets. Enough to make one forget “breakfast at Tiffany’s”

Source :

http://www.sooperarticles.com/food-drinks-articles/low-calorie-articles/dosa-masala-brioche-fusion-food-its-best-1558052.html

Mcdonald’s Ads Send Across The ‘I’m Lovin It’ Message

McDonald’s ads down the years have been about great advertising as much as they have been about the awesome food served by everyone’s favourite quick service restaurant.  But they also have been about the theme of love, and since Valentine’s day just got over, let’s revisit some of those ads.

In this ad (https://www.youtube.com/watch?v=jmNrvlQ73pU),  a little boy and girl are sitting on a park bench. The girl asks, “Are we boyfriend-girlfriend?” The boy replies, “No, girlfriends are too demanding! They say, I want this, I want that.” To which, the girl replies, “But I only want a Mc Aloo Tikki burger.” The boy is delighted and feels the money in his pocket, realising that he can afford to buy her one with his pocket money. He says, “Okay, you can be my girlfriend.”

The fact that two seven-year-olds become boyfriend-girlfriend over a McAloo Tikki burger, makes for a so-sweet moment.

In a second ad, (https://www.youtube.com/watch?v=hryEm7m5QAo),  a girl comes looking for a seat at a McDonald’s, and here’s this guy who gives up his chair for the girl. The ad concludes, SharingMakesFriends, introducing the new “Sharing” Packs from McDonald’s. One can see the sparks flying between the two and hope it blossoms into a beautiful relationship.

The third ad (https://www.youtube.com/watch?v=OqWhBD-TLfE)  has an Arranged Marriage as its theme. As we all know, arranged marriages are full of unpredictability, and sometimes turn out for the best. The ad shows a husband and wife bonding over a soft serve ice-cream at McDonald’s. The newlyweds who obviously have had an arranged marriage, are sitting at McDonald’s, eating the Soft Serve icecream. But what should be a deliciously enjoyable experience, is marred by the husband being on a business call, which leaves his wife visibly bored.

However, he soon realizes his mistake, and offers a spoonful of his own icecream to his wife, thus making the “ice” between them melt as well. Can anything be more romantic?

This ad (https://youtu.be/uinj0JXQ8oI) sends across the message what most of us are already aware of. That it is the little gestures that matter the most. This ad was launched to celebrate 20 years of McDonald’s in India, with love as the underlying theme. Here’s to all the beautiful couples who met at McDonald’s.