Even Small Victories Are Worth A Celebration - With A Junior Maharaja Mac

After boring TV ads, here comes an ad with a difference. The latest ad about McDonald’s Junior Maharaja Mac has been created by Leo Burnett, as all of the company’s ads in the past. Its even been shot on iPhones, giving it a real edge.

As Raj Deepak Das, Chief Creative Officer, Leo Burnett, South Asia, “We’ve cast real people, captured real moments, and shot many of these on our iPhones.”

The ad by McDonald’s India (West & South) for the Junior Maharaja Mac shows glimpses from daily life. As daily life is not just about going through the grind but also about celebrating some victories, it says small and simple wins can be celebrated by ordering a Junior Maharaja Mac.

Sharing the thought that went into the ad, Das says, “We leaned strongly into pop culture to show how McDonald’s has always been part of our everyday moments – both big and small. The idea of a Maharaja Mac as the reward for life’s everyday victories, beautifully converts these everyday moments into feel-good moments.”

So, what is the Junior Maharaja Mac? For those who haven’t tasted it yet, it is a smaller version of its famous Maharaja Mac, which itself is an Indian version of the world-famous American burger the Big Mac. The Junior version gives customers a chance to taste the Maharaja Mac in the form of a single patty.

The Veg Maharaja Mac Junior is a vegetarian’s delight, the patty being a rich and crusty cheese-and-corn patty, served with vegetable-cocktail sauce. Premium ingredients like jalapeño, red onion, cheddar cheese and iceberg lettuce lend it a superbly fresh taste and aroma.

While that’s for veggie lovers, non-vegetarians too need not fret. There’s a Chicken version of the Junior Maharaja Mac as well, with a flame-grilled patty, made of whole meat sourced from the leg, breast and thigh of a chicken. The patties are placed inside buns sprinkled with sesame seeds. There’s also fresh salad, with a dressing of Habanero sauce.

The Veg Maharaja Mac Junior and the Chicken Maharaja Mac Junior – are priced at Rs 95 and Rs 99, respectively.

“We constantly evolve our menu to address customer needs. We wanted to tell them to make the most of the simple moments in their lives. The popularity of the Maharaja Mac inspired us to bring out another innovation as part of our value format,“ shares Kedar Teny, Director – Marketing and Digital, McDonald’s India (West & South).

However, while people are warming up to the Maharaja Mac, it had taken a while for the Indian franchise to come up with the idea of a non-beef substitute to the Big Mac. Big Mac, after all, is the best-known burger in the world, so could it have a substitute, even?

As Vikram Ogale, Director, National Supply Chain & Quality Assurance, McDonald’s India, puts it, “It was a complicated sandwich. It had never been done before.” A team from McDonald’s had prolobnged meetings with its main supplier - Vista Processed Foods – to create a perfect recipe that would work. The result of those brainstorming sessions was the Chicken Maharaja Mac!

Source:

http://www.articlesdunia.com/food-and-drinks/restaurants/small-celebrations-call-for-a-junior-maharaja-mac-says-this-ad

Jump To The Future With Mcdonald’s

If you have ever been to a McDonald’s outlet anywhere in India, you pretty much are aware of the ordering method in place. Walk in to the restaurant, find a counter, place your order, pay and then collect your food. However, should you walk into the McDonald’s at Nariman Point, Mumbai, you are in for a world of surprise. For one thing, when you walk in here, instead of a visible counter you are first made aware of four self-ordering kiosks spread across the outlet. Besides these, the appearance of the outlet is also quite different with a different light scheme, open plywood, metallic seating arrangements and walls with softer sketches of McDonald’s products.

This outlet is a part of McDonald’s ‘Experience of theFuture’ (EOTF) restaurants, a group of very selective restaurants across the globe. To use this outlet is simple. When you walk in to the restaurant, you can start placing your order using the kiosk, including meal plans, individualised items as well as side orders. Extras such as cheese slices, bun and sauces can also be placed here. Once the order is placed, you can pay using your phone or at the counter of the restaurant where your food can also be collected. You can also customize your orders as per your requirements or should you need to modify the order before payment. Reminds you of Futurama doesn’t it!

At the Nariman Point outlet of McDonald’s, you can get a few items that aren’t available in other regular stores. These include farm-fresh salads and whole wheat wraps. While you wait for the food to arrive, you can sit and soak in this technologically driven restaurant and relax. For the tech-gizmos, there are air chargers located across the restaurant to charge your phones and electronic devices like laptops so you can be at ease as you dine and enjoy your food. But wait, there’s more! Should you need to use the washroom, you’ll find sustainable smart hand wash systems, which have been designed to save close to 4 lakh litres of water every year. The entire restaurant uses LED lighting, which is both power saving and easy on the eye, as well as biodegradable and reusable cups and plates which would effectively minimize waste generation.

The Experience of the Future restaurants concept was first introduced in the UK about two years ago and has expanded to Australia, Canada, Europe and US. In India, there are two EOTF restaurants currently open, both of which are in Mumbai. This is part of the testing phase and soon the concept restaurant will expand to its other outlets across the country. The transition to other cities would take about 2-3 years and will incorporate opening new outlets as well as remodeling older outlets, according to Amit Jatia, vice-chairman, Westlife Development, which owns the McDonalds franchise in South and West India. He also added that there were plans to open up to 10 new outlets in Mumbai alone, in the next 18-20 months. 

Source:http://www.sooperarticles.com/food-drinks-articles/restaurant-reviews-articles/mcdonalds-adapting-technology-through-modern-outlets-1568018.html