Jump To The Future With Mcdonald’s

If you have ever been to a McDonald’s outlet anywhere in India, you pretty much are aware of the ordering method in place. Walk in to the restaurant, find a counter, place your order, pay and then collect your food. However, should you walk into the McDonald’s at Nariman Point, Mumbai, you are in for a world of surprise. For one thing, when you walk in here, instead of a visible counter you are first made aware of four self-ordering kiosks spread across the outlet. Besides these, the appearance of the outlet is also quite different with a different light scheme, open plywood, metallic seating arrangements and walls with softer sketches of McDonald’s products.

This outlet is a part of McDonald’s ‘Experience of theFuture’ (EOTF) restaurants, a group of very selective restaurants across the globe. To use this outlet is simple. When you walk in to the restaurant, you can start placing your order using the kiosk, including meal plans, individualised items as well as side orders. Extras such as cheese slices, bun and sauces can also be placed here. Once the order is placed, you can pay using your phone or at the counter of the restaurant where your food can also be collected. You can also customize your orders as per your requirements or should you need to modify the order before payment. Reminds you of Futurama doesn’t it!

At the Nariman Point outlet of McDonald’s, you can get a few items that aren’t available in other regular stores. These include farm-fresh salads and whole wheat wraps. While you wait for the food to arrive, you can sit and soak in this technologically driven restaurant and relax. For the tech-gizmos, there are air chargers located across the restaurant to charge your phones and electronic devices like laptops so you can be at ease as you dine and enjoy your food. But wait, there’s more! Should you need to use the washroom, you’ll find sustainable smart hand wash systems, which have been designed to save close to 4 lakh litres of water every year. The entire restaurant uses LED lighting, which is both power saving and easy on the eye, as well as biodegradable and reusable cups and plates which would effectively minimize waste generation.

The Experience of the Future restaurants concept was first introduced in the UK about two years ago and has expanded to Australia, Canada, Europe and US. In India, there are two EOTF restaurants currently open, both of which are in Mumbai. This is part of the testing phase and soon the concept restaurant will expand to its other outlets across the country. The transition to other cities would take about 2-3 years and will incorporate opening new outlets as well as remodeling older outlets, according to Amit Jatia, vice-chairman, Westlife Development, which owns the McDonalds franchise in South and West India. He also added that there were plans to open up to 10 new outlets in Mumbai alone, in the next 18-20 months. 

Source:http://www.sooperarticles.com/food-drinks-articles/restaurant-reviews-articles/mcdonalds-adapting-technology-through-modern-outlets-1568018.html