So What Brings You to McDonald’s?

The next time you visit McDonald’s and sit down with your yummy food, and when you can’t wait to dig into those fries and sip onto that delicious glass of coke, take a moment and look around. You will find all kinds of people, doing all kinds of things and yes! Eating all kinds of different things. Although there is just one things which will be common among each of them, no matter who they are and what they have ordered. Its happiness. Everybody at McDonald’s automatically becomes happy. Doesn’t make sense? Well, it’s the Mac Magic. Give a man his fries and it will solve all his problems. It is no different for women. Right ladies?

So coming back to the various kinds of people that visit McDonald’s, they are all from varying backgrounds, cultures, religions, professions and settings. But they become one at a McDonald’s outlet. People come to us for varying reasons, it might be to grab a nice hot and comforting meal, which is affordable, quick, clean, and tasty and served with love, or it might be someone dropping in just for a cup of hot freshly brewed coffee and cookies. We’ve got it all. While some order everything on our menu, unable to decide what they want the most, and other have already decided what they want and how many of it, which size and how many slices of cheese, the moment they started from home. We know all of you and we love and appreciate all of you. How can we not really?    

So what according to you are the tastiest snacking moments made of? We asked Vaibhav, one of the biggest McDonald’s fans. His instant reply was, “Fries at McDonald’s, of course!” And what is the most filling and fuss-free meal on the go? The answer was Big Spicy Chicken Wrap or Big Spicy Paneer Wrap in case you are a vegetarian. In an earlier post, we had listed out reasons why people visit McDonald’s. This time we asked a few more people the same question and got some candid responses. We have Vaibhav here, on video talking to us about his favorites at McDonald’s and what brings him to McDonald’s each and every time.

Vaibhav sits in his favorite corner at McDonald’s, and tells us that he has been a regular visitor since we launched our McCafé, and McDonald’s breakfast. What a coincidence, those are our favorite things too, that we have introduced so far. Then he tells us about his two favorites, McMuffin with a streamed egg and coffee. That’s quite a classic combo Vaibhav, and we will be sure to remember it for the times we would want to treat you. He compliments us for our quick service and a friendly staff. Thank you, man! And then goes down the memory lane and talks about his fondest memories at McDonald’s and how he used to be overjoyed to get his happy Meal toy as well as his favorite burger as a kid,. To that we say, you can still ask for your happy meal at the counter man, we won’t judge you and neither will our fabulous customers. And you will surely receive it with the same warm smile you used to as a kid.

Keep lovin’ McDonald’s. 

Source: A Visit toMcDonald’s can be The Answer

An Egg-tastic Day

It’s been a while now, since McDonalds introduced its breakfast menu and it has been one of the best things that happened to us recently. It had almost felt like the world has nothing happy left in it to offer when this happy addition was made to McDonald’s. Now those grumpy sad morning have turned into mornings with smiling faces and happy and filled stomachs. People who skip breakfast too often to even count know exactly what I am talking about when I say grumpy and tired mornings. That’s what skipping breakfast does to you.

Breakfast is the most important meal of the day. Even though everybody hears about the importance of eating a healthy and wholesome breakfast regularly, most of us have chosen to, nevertheless, ignore it. But that’s only because eating breakfast every day is actually very hard. And the breakfast food at home has been boring since the days of school and the option of cooking every morning is not even an option, with our busy lifestyles and lack of skills at cooking!

Enters McDonald’s, with an amazing breakfast menu in India that includes Egg and Cheese McMuffin and Hash Browns, McDonald’s seems to have solved all of our morning refuel problems in one go! This menu offers the delicious Egg and Cheese McMuffin, their star product, which offers customers a nutritious and delicious breakfast with the goodness of eggs, the richness of American cheese and the perfectly baked muffin buns.

The Sausage McMuffin and Sausage McMuffin with Egg is perfect for non-vegetarians, with the added goodness of a grilled chicken patty, with a slight sage spice and American cheese and an optional added egg. The Sausage McMuffin is high on protein due to its chicken patty and tender Egg patty. A high-protein breakfast is an energy-packed breakfast that keeps your hunger at bay well till lunch, as our digestive system takes the longest to breakdown proteins, signaling the brain of a full stomach.. 

The vegetarians need not be disappointed at all. The Veg McMuffin and Veg Supreme McMuffin are a treat with a delicious grilled vegetable patty of spinach and corn core. Paired with coffee or tea, they make for an appetizing breakfast option.

All of this goes perfectly with a side of hot and crispy hash browns (#browns anyone?) and to top it all, the hottest hot cakes! These golden-brown, melt-in-your-mouth hot cakes are a spin on soft and fluffy pancakes and come with a serving of butter and maple syrup each.

Are you impressed yet? But that isn’t all! The McDonald’s India (West & South) run by Westlife Development, launched two new astoundingly unique and popular items on their menu, this January. These additions are a treat for the lovers of Indian cuisine, who can enjoy Masala Scrambled Eggs and the lovers of International Classic Scrambled Eggs. Could it get better than this?

So go and get your hands on the tasty and delicious #BreakfastAtMcDonalds at their select outlets or get it delivered, super-quick, fresh and hot at your doorstep and breakup with those boring unhealthy #BreakfastBlues. Happy Breakfasting!

Source: http://www.earticlesonline.com/Article/The-Egg-Came-Before-The-Chicken/2572268

Unity Lies In The Differences, Not In Similarities

McDonald’s restaurants are the perfect place to see people with contrasting yet colorful natures coming together to share what they do have in common – their love for McDonald’s food.

In the footsteps of the popular McDonald’s ad by Leo Burnett, has come a video done by RJ-turned-social media sensation “Hoezzay” (real name José Covaco) where he moves through a suburban McDonald’s restaurantand converses with people who have ordered different meals but may have many other things in common, which is what he’s gonna find out.

There’s a couple having hot coffee and cold coffee. You think they couldn’t be farther apart in their tastes? However, that’s not true. The couple, in fact, tells Hoezzay that they are getting married over the weekend!

Then there are friends who disagree on everything under the sun; another friend who is too slow and yet another who is too fast; people who make different choices on social media; one is an Angry Bird while the other is calm like the Buddha – the list is never-ending.

Sure enough, there are people who are as different from each other as chalk and cheese but love spending time together. Hoezzay concludes, variety is the spice of life and that’s also how it’s supposed to be.

This video comes in the footsteps of the McDonald’s s India (West & South)’s #BeDifferentTogether ad campaign, conceptualised by Leo Burnett ad agency, which advocated unity in diversity. The ad, whose jingle went: “We are different-different, but together”, had been launched to promote McDonald’s new Happy Price Combo offer.

The ad showed a quintessential Bengali gentleman with his Sikh friend; a couple comprising one-half vegetarian and the other half non-vegetarian; or mothers of two, only in this case one had two children while the other had two dogs.

Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said after launching the ad, "There hasn't been a better time to champion the cause of diversity. And who better than McDonald's to celebrate this? McDonald's has always been about people coming together over a nice meal, no matter how different.”

“It's our differences that make our relationships better. People may be complete opposites in the choices they make, but may still be very happy in each other's company. That’s the thought behind #BeDifferentTogether. Every viewer will see a bit of themselves in this ad."

Das added that from advertising’s point of view, it shakes up the traditional view of the audience it is catering to because the target audience here is anyone.

McDonald’s has, in the past too, created many ads about different strokes of love, be it seven-year-olds who are cool about being a boyfriend and a girlfriend over a McAloo Tikki burger, or a guy offering a girl a chair in a unique way, or even against a backdrop of an arranged marriage, a newlywed bond over a soft serve.

The #BeDifferentTogether campaign highlights how McDonald's has always been a melting pot of divergent lifestyles, of different people coming together to create a classic moment. No wonder the ads resonate with the audiences.

Source: http://articles.abilogic.com/237593/variety-key-factor-making-world.html

How McDonald’s fries became the world’s best fries

Although one can eat French fries any day of the year, July 13 has been designated as French Fry Day. French fries, undoubtedly, are everyone’s favourite potato dish. But if you thought there was only one way to enjoy those fries – with tomato ketchup – you couldn’t be more wrong!

But first, let’s see the entire process that goes behind making those perfect fries, in this video: https://youtu.be/mD97ThmoGro

Countries around the world eats them in their own special way. Some like to dip their fries in salsa, others like to have them with cheese and gravy. But there’s no doubt that French Fry lovers everywhere have a soft corner for MacFries.

Let’s start our round-the-world trip from America. Americans love their french fries best with simple tomato ketchup, although they sometimes go for toppings like cheese, chili, hot sauce, barbecue sauce, onions or ranch dressing.

However, though the Americans think the French fries came to their land from France, they actually came from Belgium. Yes, even though the fries go by the name “French”, French Fries were actually invented in Belgium.

The people of Meuse Valley loved their fish fries, but they didn’t know  what to do when winter froze their river. So, they came up with the idea of frying potatoes, instead. Viola! The French Fries were born, although in Belgium, they are known as frites. The Belgians love their frites so much that they make them the center-piece of a meal, much more than just a side dish. Not that you can’t enjoy them on the streets: Streetside shops known as freitkotten serve them fries in cones made of cardboard, with a choice of many sauces.

In French regions of Canada, they love their poutines: fries topped with gravy and cheese curds, all served hot, so the flavours blend. There are even annual poutine festivals held across Canada.

In good ol’ Britain, as we know, fries are called chips, while what the rest of the world calls chips, are known as crisps. The Brit like their “chips” with a sprinkling of malt vinegar and salt.

In Netherlands, fries are cooked just the way they are in Belgium, but they like to dip their fries in mayonnaise, believe it or not! But it’s not a bland mayo but a spicy one, unlike what one is used to in other parts of the world.

In Japan, they are called furaido and munched with seasoning in powder from, which the Japanese sprinkle on top. The Japanese also prefer to shake their fries in a paper parcel, (probably the origin of McFries Piri Piri). The locals of Hong Kong, Singapore and Malaysia also like to do the same.

However, neighbouring Philippines likes its fries with a totally different flavour of ketchup: banana, at that. This sauce is made of mashed bananas, vinegar, sugar and spices.

No matter how many different ways the world eats its French Fries, the MacFries - French Fries from McDonald’s – has proved to be the “Great Leveller”, uniting fry lovers around the world in one special taste – potato fries that are crispy outside and soft inside, with just a sprinkling of salt or piri piri spice.

So, MacFries anyone?

Source :http://articles.org/how-mcdonalds-fries-became-the-worlds-best-fries/

McDonald’s EOTF Has Samsung tablets now

Visited the McDonald’s EOTF restaurant at south Mumbai’s posh office-cum-residential locality, Nariman Point, yet?, You might be surprised to spot Samsung’s tablets fixed at many of the tables. Go ahead, play!

It’s a bid by Westlife Development, whose subsidiary Hardcastle Restaurants manages the McDonald’s franchise in west and south India, to keep its customers engaged and happy as they enjoy their food at the restaurant.

After all, in today’s “connected” world, there are few people who can’t be seen doing serious work or entertaining themselves via social media on their smartphone or tablet. So, once inside an Experience Of The Future restaurant, you can use the new Samsung Touch2Play Samsung Galaxy Tablets to browse, check your social media updates, or simply play a game.

The move began in the UK, with McDonald's Corporation installing Samsung Galaxy tablets in its restaurants across the island nation as part of the of new initiative called "Experience of the Future". While the Tablets are meant to be used to order food, they do offer basic access to the internet, mobile games and social media apps.

It was not the first time that McDonald’s came up with a tech-focussed marketing plan. Customers in Sweden have already been treated to ‘Happy Meal’ boxes that could be converted into cardboard virtual reality headsets based on Google's Do-It-Yourself design. Elsewhere in Europe, some restaurants offered wireless charging pads. McDonald's is also known to have supported the Apple Pay mobile payments system since its launch in October 2014.

McDonald’s digital tablet enclosures are akin to entertainment hubs, where guests can relax and have a good time. They can play games, read the news, interact on social media, charge their phone using wireless charging, or do what we all love doing: simply browse the internet.

According to a statement, "Technology has an important role to play in all walks of life, including  customers' ‘eating out’ experience. So, the changes we're making as part of the Experience of the Future programme bring us closer to the way people live their lives today."

Another experiment has been the introduction of touch-screen, self-order stations, which goes a long way in reducing the waiting time before an order. The touch-screen kiosks also give customers the option of having their meals delivered to their respective tables, an unheard-of trend in a Quick Service Restaurant.

With its latest initiative, McDonald’s is creating more appeal for its adult as well as child customers, who are never far away from a touch-screen.

In the US too, McDonald's is betting on new technology like mobile orders and payments. The hamburger giant unveiled plans at its annual investor day to make "mobile order and pay" available at all of its 14,000-odd US restaurants by Fall of 2017. "Through enhanced technology to elevate and modernise customer experience, a focus on the quality and value of our food and redefined convenience through delivery, we have a bold vision for the future and the urgency to act on it," McDonald's CEO Steve Easterbrook told the meeting.

Source: http://articles.org/visit-a-mcdonalds-eotf-and-you-may-not-want-to-come-back-home-soon/

Experience McDonald’s In Monsoon

Monsoon is one of the most beloved seasons in India. After 3 months of tremulous and scorching heat, the monsoon is a redemption and signals the start of something new. Fresh crops, the smell of the soil lingering in the air, strong winds and the clouds are just a few of the things that makes monsoon so desirable. Monsoons are also a time of feasting. Pakoda and chai are a must in every house during monsoon as you bask in the glory of the rains.

McDonalds India (South and West) has been in India for 20 years now and has been serving a wide variety of items to the diverse customer base in the country. While you most certainly enjoy your pakoda and chai, this monsoon give McDonalds a whirl to fulfill your snack cravings with these five awesome-sauce products. And as always, these items have been curated keeping health and nutrition in mind so you can trust them to be wholesome and healthy, all at the same time.

McDonald’s Veg Pizza McPuff- Bringing the best of pizza and wrap, this fun combo takes the best of both to give you an incredible eating experience. The wrap is crisp on the outside, soft on the inside and is filled with carrots, bell peppers, beans, onion, and peas, topped off with mayonnaise and tomato sauce. This heavenly dish is a treat for the monsoon and is best topped off with some steaming hot chai or a glass of filter coffee. Delicious right?

Paneer Salsa Wrap- Paneer or Cottage Cheese, as it’s more popularly known globally, is a signature vegetarian item in India. McDonald’s Paneer Salsa Wrap is made of a single slab of paneer that is coated with a Mexican and Cajun fusion sauce, fried till its golden and then wrapped and topped with lettuce, red cabbage and celery. The wrap is filled with vegetarian mayonnaise, salsa and cheddar cheese for the perfect flavor. A truly delightful meal for a truly delightful weather.

Filet-O-Fish- One of McDonald’s signature product across the globe, Fillet-O-Fish isa fun burger with a fish patty covered in tartar sauce. In India, the burger is made from locally sourced Andhra fish and comes with an extra cheese option. Nothing better than a rainy day to enjoy a nice protein filled meal.

Smoothies– Perfect for a rainy day, McDonald’s smoothies are a great beverage to have along with any of the burgers and wraps on the menu. Available in three different flavors- Mixed Berry, Passion Fruit and Mango, the smoothies are made with real fruit puree, milk and ice to combine the best of nutrition and deliciousness. All the flavors are incredible to drink so try all three because there is no one favorite.

French Fries- While rainy day is just an excuse, there is really no day when you can’t enjoy our French fries. Crisp and salty, French fries are the best way to enjoy the rains and to snack on. It’s the equivalent of pakoda.

Here’s How Mccafe’s Vanilla Latte Creates Its Magic

When Westlife Development, whose subsidiary Hardcastle Restaurants owns the McDonald’s India (West & South) franchise, launched India’s first McCafé, its specialty coffee outlet, at SOBO Central, in Mumbai, in 2013, customers immediately warmed up to its many coffee-based concoctions.

One such delicious offering has been the Vanilla Latte. Do you want to know what makes it so delicious? The best way to find out is by checking out its recipe. Here’s the five-step method: Pour some vanilla syrup. Get your espresso. Heat and froth the milk. Add milk to your espresso. Add some latte art. And, it’s ready!

When McDonald’s India (West & South) launched its most successful global brand extension McCafé’ - an inhouse coffee brand – it was responding to the coffee culture wave already happening. McCafé soon became the best place to enjoy a range of premium specialty coffee, which included the likes of cappuccinos, lattes, iced mochas and frappes.

McDonald’s had already been serving these along with their meals off the counter. The new thing was serving these in a whole new ambience for coffee aficionados. In addition to extending its McCafé product portfolio, the restaurant created a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale. The concept of McCafé operating inside existing McDonald’s restaurants, introduced more Indians to the premium coffee experience.

What’s more, the baristas can be requested to add extra espresso or flavour shots like Caramel, French Vanilla, Roasted Hazelnut, Irish Cream or whipped cream. What set McCafé apart was its use of 100% Arabica coffee beans, specially brewed medium-roasted by well-trained baristas. Coffee connoisseurs may like to learn that the coffee beans and espresso at the heart of McCafé ‘s coffees are sourced from Chikmagalur, in Karnataka, India.

Other beverages offered by McCafé are hot chocolate, specialty teas, cookies, pastries and muffins.

From the company’s point of view, the launch of McCafé brand was a major step in its beverage growth strategy and its goal to elevate its coffee portfolio to become India’s favourite destination for great food and great beverages.

As Amit Jatia shared at the time, “We see huge potential within the Indian marketplace for customers who have a strong taste for coffee, the specialty segment, and we believe we’ve created a great place for people to enjoy quality espresso coffees.”

“We also see an opportunity to continue expanding our beverage platform and making efforts to gain a greater share of a sizeable Indian beverage market,” added Jatia.

Over the years, McCafé has proved him right by being an acceleration for the business and driving the  beverage and food business to unparalleled heights to make McDonald’s India (West & South) perch comfortably as a leader in the quick-service restaurant space in India.

Amit Jatia concludes, “Our goal is to fuel stronger customer connections and to be the place Indians think of first when they’re hungry or thirsty.”

Source: http://articles.org/do-you-know-what-goes-into-a-mccafes-vanilla-latte/