An Egg-tastic Day

It’s been a while now, since McDonalds introduced its breakfast menu and it has been one of the best things that happened to us recently. It had almost felt like the world has nothing happy left in it to offer when this happy addition was made to McDonald’s. Now those grumpy sad morning have turned into mornings with smiling faces and happy and filled stomachs. People who skip breakfast too often to even count know exactly what I am talking about when I say grumpy and tired mornings. That’s what skipping breakfast does to you.

Breakfast is the most important meal of the day. Even though everybody hears about the importance of eating a healthy and wholesome breakfast regularly, most of us have chosen to, nevertheless, ignore it. But that’s only because eating breakfast every day is actually very hard. And the breakfast food at home has been boring since the days of school and the option of cooking every morning is not even an option, with our busy lifestyles and lack of skills at cooking!

Enters McDonald’s, with an amazing breakfast menu in India that includes Egg and Cheese McMuffin and Hash Browns, McDonald’s seems to have solved all of our morning refuel problems in one go! This menu offers the delicious Egg and Cheese McMuffin, their star product, which offers customers a nutritious and delicious breakfast with the goodness of eggs, the richness of American cheese and the perfectly baked muffin buns.

The Sausage McMuffin and Sausage McMuffin with Egg is perfect for non-vegetarians, with the added goodness of a grilled chicken patty, with a slight sage spice and American cheese and an optional added egg. The Sausage McMuffin is high on protein due to its chicken patty and tender Egg patty. A high-protein breakfast is an energy-packed breakfast that keeps your hunger at bay well till lunch, as our digestive system takes the longest to breakdown proteins, signaling the brain of a full stomach.. 

The vegetarians need not be disappointed at all. The Veg McMuffin and Veg Supreme McMuffin are a treat with a delicious grilled vegetable patty of spinach and corn core. Paired with coffee or tea, they make for an appetizing breakfast option.

All of this goes perfectly with a side of hot and crispy hash browns (#browns anyone?) and to top it all, the hottest hot cakes! These golden-brown, melt-in-your-mouth hot cakes are a spin on soft and fluffy pancakes and come with a serving of butter and maple syrup each.

Are you impressed yet? But that isn’t all! The McDonald’s India (West & South) run by Westlife Development, launched two new astoundingly unique and popular items on their menu, this January. These additions are a treat for the lovers of Indian cuisine, who can enjoy Masala Scrambled Eggs and the lovers of International Classic Scrambled Eggs. Could it get better than this?

So go and get your hands on the tasty and delicious #BreakfastAtMcDonalds at their select outlets or get it delivered, super-quick, fresh and hot at your doorstep and breakup with those boring unhealthy #BreakfastBlues. Happy Breakfasting!

Source: http://www.earticlesonline.com/Article/The-Egg-Came-Before-The-Chicken/2572268

Unity Lies In The Differences, Not In Similarities

McDonald’s restaurants are the perfect place to see people with contrasting yet colorful natures coming together to share what they do have in common – their love for McDonald’s food.

In the footsteps of the popular McDonald’s ad by Leo Burnett, has come a video done by RJ-turned-social media sensation “Hoezzay” (real name José Covaco) where he moves through a suburban McDonald’s restaurantand converses with people who have ordered different meals but may have many other things in common, which is what he’s gonna find out.

There’s a couple having hot coffee and cold coffee. You think they couldn’t be farther apart in their tastes? However, that’s not true. The couple, in fact, tells Hoezzay that they are getting married over the weekend!

Then there are friends who disagree on everything under the sun; another friend who is too slow and yet another who is too fast; people who make different choices on social media; one is an Angry Bird while the other is calm like the Buddha – the list is never-ending.

Sure enough, there are people who are as different from each other as chalk and cheese but love spending time together. Hoezzay concludes, variety is the spice of life and that’s also how it’s supposed to be.

This video comes in the footsteps of the McDonald’s s India (West & South)’s #BeDifferentTogether ad campaign, conceptualised by Leo Burnett ad agency, which advocated unity in diversity. The ad, whose jingle went: “We are different-different, but together”, had been launched to promote McDonald’s new Happy Price Combo offer.

The ad showed a quintessential Bengali gentleman with his Sikh friend; a couple comprising one-half vegetarian and the other half non-vegetarian; or mothers of two, only in this case one had two children while the other had two dogs.

Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said after launching the ad, "There hasn't been a better time to champion the cause of diversity. And who better than McDonald's to celebrate this? McDonald's has always been about people coming together over a nice meal, no matter how different.”

“It's our differences that make our relationships better. People may be complete opposites in the choices they make, but may still be very happy in each other's company. That’s the thought behind #BeDifferentTogether. Every viewer will see a bit of themselves in this ad."

Das added that from advertising’s point of view, it shakes up the traditional view of the audience it is catering to because the target audience here is anyone.

McDonald’s has, in the past too, created many ads about different strokes of love, be it seven-year-olds who are cool about being a boyfriend and a girlfriend over a McAloo Tikki burger, or a guy offering a girl a chair in a unique way, or even against a backdrop of an arranged marriage, a newlywed bond over a soft serve.

The #BeDifferentTogether campaign highlights how McDonald's has always been a melting pot of divergent lifestyles, of different people coming together to create a classic moment. No wonder the ads resonate with the audiences.

Source: http://articles.abilogic.com/237593/variety-key-factor-making-world.html