In the world of fast-food, burgers are
one of the most popular items to ever grace the menu lists. And in the world of
burgers, McDonald’s has a brand recognition that is insurmountable, what with
its collection of vegetarian and non-vegetarian burgers, McDonald’s is the
uncrowned king.
If burgers ever had a presidential poll, my vote would go to McSpicy Paneer burger.
McDonald’s Spicy Paneer burger is onetasty joy ride –one of the most
popular McDonald’s burgers ever to be introduced exclusively for the Indian
market, but it was not an easy task to achieve. In a escapade that began with a
deal between McDonald’s and a Netherlands’ food processing equipment
manufacturer company, and ended in Navi Mumbai, the clear outcome was the rise
of a new kind of burger –the McSpicy Paneer, which turned out to be an instant
success. After the breaded paneer patty, tandoori sauce and ingredients were
finalized, the only thing left was wait for the burger to launch and inevitably
take over the hearts and taste-buds of its Indian patrons.
In March 2011, the production for
McDonald’s McSpicy Paneer burger was started at Vista’s processing unit at
Taloja, Navi Mumbai and the burger was finally launched on March 28, 2011. Its
roaring success was instantaneous and since then McSpicy Paneer burger has found a loving and loyal group of
customers all over the vast and diverse country that is India.
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