McDonald’s EOTF Has Samsung tablets now

Visited the McDonald’s EOTF restaurant at south Mumbai’s posh office-cum-residential locality, Nariman Point, yet?, You might be surprised to spot Samsung’s tablets fixed at many of the tables. Go ahead, play!

It’s a bid by Westlife Development, whose subsidiary Hardcastle Restaurants manages the McDonald’s franchise in west and south India, to keep its customers engaged and happy as they enjoy their food at the restaurant.

After all, in today’s “connected” world, there are few people who can’t be seen doing serious work or entertaining themselves via social media on their smartphone or tablet. So, once inside an Experience Of The Future restaurant, you can use the new Samsung Touch2Play Samsung Galaxy Tablets to browse, check your social media updates, or simply play a game.

The move began in the UK, with McDonald's Corporation installing Samsung Galaxy tablets in its restaurants across the island nation as part of the of new initiative called "Experience of the Future". While the Tablets are meant to be used to order food, they do offer basic access to the internet, mobile games and social media apps.

It was not the first time that McDonald’s came up with a tech-focussed marketing plan. Customers in Sweden have already been treated to ‘Happy Meal’ boxes that could be converted into cardboard virtual reality headsets based on Google's Do-It-Yourself design. Elsewhere in Europe, some restaurants offered wireless charging pads. McDonald's is also known to have supported the Apple Pay mobile payments system since its launch in October 2014.

McDonald’s digital tablet enclosures are akin to entertainment hubs, where guests can relax and have a good time. They can play games, read the news, interact on social media, charge their phone using wireless charging, or do what we all love doing: simply browse the internet.

According to a statement, "Technology has an important role to play in all walks of life, including  customers' ‘eating out’ experience. So, the changes we're making as part of the Experience of the Future programme bring us closer to the way people live their lives today."

Another experiment has been the introduction of touch-screen, self-order stations, which goes a long way in reducing the waiting time before an order. The touch-screen kiosks also give customers the option of having their meals delivered to their respective tables, an unheard-of trend in a Quick Service Restaurant.

With its latest initiative, McDonald’s is creating more appeal for its adult as well as child customers, who are never far away from a touch-screen.

In the US too, McDonald's is betting on new technology like mobile orders and payments. The hamburger giant unveiled plans at its annual investor day to make "mobile order and pay" available at all of its 14,000-odd US restaurants by Fall of 2017. "Through enhanced technology to elevate and modernise customer experience, a focus on the quality and value of our food and redefined convenience through delivery, we have a bold vision for the future and the urgency to act on it," McDonald's CEO Steve Easterbrook told the meeting.

Source: http://articles.org/visit-a-mcdonalds-eotf-and-you-may-not-want-to-come-back-home-soon/

Experience McDonald’s In Monsoon

Monsoon is one of the most beloved seasons in India. After 3 months of tremulous and scorching heat, the monsoon is a redemption and signals the start of something new. Fresh crops, the smell of the soil lingering in the air, strong winds and the clouds are just a few of the things that makes monsoon so desirable. Monsoons are also a time of feasting. Pakoda and chai are a must in every house during monsoon as you bask in the glory of the rains.

McDonalds India (South and West) has been in India for 20 years now and has been serving a wide variety of items to the diverse customer base in the country. While you most certainly enjoy your pakoda and chai, this monsoon give McDonalds a whirl to fulfill your snack cravings with these five awesome-sauce products. And as always, these items have been curated keeping health and nutrition in mind so you can trust them to be wholesome and healthy, all at the same time.

McDonald’s Veg Pizza McPuff- Bringing the best of pizza and wrap, this fun combo takes the best of both to give you an incredible eating experience. The wrap is crisp on the outside, soft on the inside and is filled with carrots, bell peppers, beans, onion, and peas, topped off with mayonnaise and tomato sauce. This heavenly dish is a treat for the monsoon and is best topped off with some steaming hot chai or a glass of filter coffee. Delicious right?

Paneer Salsa Wrap- Paneer or Cottage Cheese, as it’s more popularly known globally, is a signature vegetarian item in India. McDonald’s Paneer Salsa Wrap is made of a single slab of paneer that is coated with a Mexican and Cajun fusion sauce, fried till its golden and then wrapped and topped with lettuce, red cabbage and celery. The wrap is filled with vegetarian mayonnaise, salsa and cheddar cheese for the perfect flavor. A truly delightful meal for a truly delightful weather.

Filet-O-Fish- One of McDonald’s signature product across the globe, Fillet-O-Fish isa fun burger with a fish patty covered in tartar sauce. In India, the burger is made from locally sourced Andhra fish and comes with an extra cheese option. Nothing better than a rainy day to enjoy a nice protein filled meal.

Smoothies– Perfect for a rainy day, McDonald’s smoothies are a great beverage to have along with any of the burgers and wraps on the menu. Available in three different flavors- Mixed Berry, Passion Fruit and Mango, the smoothies are made with real fruit puree, milk and ice to combine the best of nutrition and deliciousness. All the flavors are incredible to drink so try all three because there is no one favorite.

French Fries- While rainy day is just an excuse, there is really no day when you can’t enjoy our French fries. Crisp and salty, French fries are the best way to enjoy the rains and to snack on. It’s the equivalent of pakoda.